Press Release - Weed Amber Ale will be sold in Connecticut starting in July!
Legal Weed to Hit the Streets of Connecticut in July
June 27, 2012 – Cheshire, CT – Abner Weed Amber Ale, a new craft brew originating from California is brewing and will be launched throughout Connecticut starting in July.
CT-Based Weed Company and Mount Shasta Brewing Company in Weed, California to bring a refreshing Amber Ale recipe to the east coast. This is a session brew named after the founder of Weed California, Senator Abner Weed. The red-colored ale has a stable, tan head and an aroma of mild hops with overtones of caramel and roasted malt. It starts out lightly bitter and nutty and then progresses into a sweet and malty finish. This unique Amber is being brewed locally in Bloomfield, CT by The Weed Company and has 4 distribution partners - Dwan, Levine, Dichello and HDI who will be covering the entire state.
“We’ve been working on this project for over three years now; we’ve had some trials and tribulations, but we’ve also made strong bonds along the way. Being a Connecticut native, I am truly excited to be brewing here in Connecticut,” says Mike Weed, Founder of The Weed Company, LLC. “We are excited to be working with Vaune and Barbara Dillmann, founders of Mount Shasta Brewery and Weed Ales & Lagers®.” Vaune engineered the arch leading into the town of Weed California. This arch, which is a symbol of friendship, appears on our labels and packaging. We look forward to making many more new friends with this new endeavor."
“Things are definitely turning a corner with the local economy,” mentions Mike’s wife and business partner, Heidi Weed. “Our distributors and retailers could not be more helpful with the launch. Everybody is happy to stock their shelves with a locally made, quality product with a catchy brand like ours. Timing is right, and the public is going to love it!”
With its "Try Legal Weed" slogan and bottle cap, Weed Amber Ale will be available in six-packs, cases, 5 gallon logs and half kegs. Weed expects to expand into New York as its next target market.
The Weed Company invites you to enjoy a tasting at one of their upcoming events - A Weed party is scheduled on Saturday, Aug 4th at PSAMs in Torrington CT where its Weed sponsored band, River Mud, takes the stage at 9:30pm. Abner Weed Amber Ale will also be served at The Craft Beer and Chili Challenge, hosted by Connecticut Public Broadcasting on Sunday, August 12th at Rentschler Field from noon to 4pm.